Printing and Mailing - Promoting Your Company Vs Saving the Post Office

As most of us know, the United States Post Office is having some problems - dealing with billions of dollars in losses and kicking around a few suggestions to cut prices - stopping shipment on Saturday, or only supplying every other piece of junk mail (just joking about that last little bit).

The USPS came rattling its tin mug throughout the Great Bailout months of 2009, but the feds had actually already shelled out all their bailout funds to GM and AIG.

So the Post Office is in trouble. Exactly how can you help? Well, you could pay absolutely no attention to the biggest price in doing a postcard printing/post workplace mailing project: the postage. It's always the biggest part. So go nuts! Paying no mind to the expense of mailing can be your way helpful the USPS: squandering your hard-earned bucks by doing your mailing one of the most expensive method feasible.

Isn't that what you intend to do? No?

Well, alright after that. Allow's assume that you do want the Post Office to recuperate, yet you don't want to finance the whole recuperation yourself. Let's think you want to save cash on your mailing rather.

Just how? Designing a postcard with mailing prices in mind.

The layout of your postcard - keeping in mind some of the details concerning postal prices - will give your printing and also mailing effort a lot more bang for the buck.

One of the most important point is to see to it your postcard is among those that gets read, not just thrown in the trash or used to line birdcages. We go into more on that particular topic in other short articles, yet one critical item births duplicating below:

Maintain it simple. Do not attempt to pack way too much details on one postcard. You may have 499 outstanding products in your product line, however attempting to stuff details about each thing onto a postcard will certainly result in none of them attracting attention. Pick one as well as beat the drum (briefly) for that one, or simply talk (once more, briefly) about just how excellent your company is.

Currently after that, about those pesky postage prices.

A typical tiny postcard, at 4" x 6", is normally adequate realty to get your message across and tell your recipients what you desire them to do (telephone call, e-mail, see your website, and so on) And a 4" x 6" card is treated favorably by the post office - in regards to cost, exactly how it is taken care of, and also exactly how fast it gets there, viz:

Small 4" x 6" postcards pass extraordinary delivery, which is certainly a good idea. Yet unlike routine first-rate mail, currently secured at 44 cents a piece, 4" x 6" postcards have their very own price, 27 cents - or perhaps 23 cents if you send them as a mass mailing (even more information on how to do that in a future post).

Postcards of that dimension are also supplied in 3 - 5 days no matter which way you send them. Bigger dimensions can set you back even more as well as take longer to deliver. If you absolutely, positively can not stuff every crucial factor on a tiny card, expect a future article on larger dimensions and also their postal small infractions.